Forward Lane Advisory Ltd is committed to protecting your privacy and handling your personal information responsibly and transparently.
1. Who We Are
Forward Lane Advisory Ltd is a UK-based advisory business. This Privacy Policy applies to personal data collected through our website, including enquiries submitted through our contact form, and through direct communication with us.
2. Information We May Collect
We may collect and process the following personal information:
- Name
- Email address
- Phone number, if you choose to provide it
- Company or organisation name
- Details contained in your message or enquiry
- Basic technical information submitted through the website, such as browser or device data where relevant for security and functionality
3. How We Collect Your Information
We collect information when you:
- Complete and submit the contact form on our website
- Email us directly
- Contact us through other business communication channels
- Interact with our website
4. How We Use Your Information
We use personal information to:
- Respond to enquiries and requests
- Communicate with prospective clients, partners, or collaborators
- Provide information about our services where relevant to your enquiry
- Maintain website security and functionality
- Comply with legal or regulatory obligations
5. Legal Basis for Processing
We process personal data on one or more of the following legal bases:
- Consent – where you have agreed to us using your information for a specific purpose
- Legitimate interests – where it is necessary for us to respond to enquiries, manage business communications, and operate our website effectively
- Legal obligation – where we are required to process or retain data to comply with the law
6. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to respond to your enquiry, manage our business relationship, meet legal obligations, resolve disputes, and maintain records.
Where information is no longer needed, it will be securely deleted or anonymised where appropriate.
7. Sharing Your Information
We do not sell your personal data. We may share your information only where necessary with trusted service providers who support our website or communications, and only where they are required to keep your information secure and process it lawfully.
We may also disclose information where required to comply with legal obligations, enforce our rights, or protect our business and users.
8. Website Forms and Third-Party Processing
Our website contact form may use third-party form handling or email delivery services to help us receive and manage enquiries. Where this happens, personal information submitted through the form is processed securely through those service providers for the sole purpose of transmitting your enquiry to us.
9. Data Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, disclosure, or alteration. However, no method of online transmission or storage can be guaranteed to be completely secure.
10. Your Rights
Depending on applicable law, you may have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal data
- Object to or restrict certain types of processing
- Withdraw consent where processing is based on consent
- Request portability of your personal data where applicable
- Lodge a complaint with the relevant supervisory authority
11. Cookies and Website Usage
Our website may use basic technical features or cookies necessary for site operation, performance, and security. If non-essential cookies or analytics tools are introduced later, this policy and any associated consent mechanism should be updated accordingly.
12. Third-Party Links
Our website may contain links to third-party websites, including LinkedIn and other external pages. We are not responsible for the privacy practices or content of those external websites. You should review their privacy policies separately.
13. International Transfers
Where personal data is processed using service providers located outside the UK, we will take reasonable steps to ensure appropriate safeguards are in place in line with applicable data protection requirements.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, legal requirements, or data processing practices. The latest version will always be published on this page with the updated effective date.
15. Contact Us
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
Forward Lane Advisory Ltd
128 City Road, London, United Kingdom, EC1V 2NX
Email: transform@fwdlane.com